Hakuba Shopping Guide: Best Shops in Hakuba
Hakuba has a great range of shops for ski and snowboard equipment, outdoor apparel and local souvenirs. You can stop in for a simple purchase and come away with something that is made here and brings a bit of Hakuba home. Stores are spread across Happo, Wadano, Echoland and Goryu, so browsing is always close by to most accommodation in Hakuba.
Ski and Snowboard Equipment Shops in Hakuba
Rhythm Japan
Rhythm Japan has two locations in Hakuba. The Happo store focuses on rentals with a strong selection for all levels, while the Wadano store is the place for retail with a wider range of skis, snowboards, outerwear and accessories. Staff are experienced and can help with proper boot fitting and equipment choices to suit local conditions. Wadano store located here. Happo store located here.
OYUKI Store
The OYUKI Store near the Happo Bus Terminal offers the full OYUKI apparel line designed for deep snow and cold conditions. Gloves, mitts and accessories are a major feature here and hold up well throughout the season. A reliable place to upgrade warmth before heading back into the mountains. Located here.
Burton Goryu
Burton Goryu sits inside Escal Plaza at the base of the mountain. The shop carries boards, bindings and boots alongside outerwear and accessories. Step On products are available for riders who want fast entry and solid performance. Located here.
Rapie Mountain Equipment
Rapie Mountain Equipment near The Big supermarket is a well known local shop with a serious selection. Equipment for resort days and backcountry touring fills every corner, including second hand gear and tuning tools. Ski mounting and helpful guidance make it one of the best shops in Hakuba for ski and backcountry equipment as well as great outerwear. Located here.
Yamatoya
Yamatoya near Hakuba Station has one of the largest equipment selections in the valley. Ski gear takes centre stage here along with accessories and technical hardware. Boot fitting, custom soles and regular tune ups are also available. Located here.
Hakuba Sports
Hakuba Sports in Happo offers skis, snowboards, outerwear and accessories for a range of abilities. Their locally made deerskin gloves are a popular pick for warmth and comfort. The store is a convenient stop when gearing up for the next day. Located here.
RoundAbout
RoundAbout specialises in independent brands and less common board shapes. It is the only location in Hakuba offering Moss Snowboard demos. The team know their products well and can help pair riders with the right flex and profile. Located here.
Central Snowsports
Central Snowsports operates in Happo, Wadano and Echoland with both retail and rental services. A solid range of goggles, gloves, helmets and other essentials is available alongside equipment. Easy access makes it simple to swing by during the day. Echoland store located here. Happo store located here. Wadano store located here.
Boot Solutions
Boot Solutions in Happo focuses on custom ski boot fitting for comfort and performance. Technicians assess foot shape, stance and skiing style to set up a precise fit. The aim is to remove pressure points and keep you comfortable through full days on snow. Located here.
KOYA Snowcraft
KOYA Snowcraft handcrafts snowboards in Hakuba using local materials. Board shapes are designed to match the region’s snow and terrain. Demos and custom builds offer something special for riders who appreciate craftsmanship. Located here.
Apparel and Outdoor Clothing Shops in Hakuba
Patagonia
Patagonia Hakuba stocks reliable outerwear and layering pieces for winter in the valley. Warm insulation and durable fabrics make it easy to stay comfortable in changing conditions. Lifestyle gear and accessories round out the selection. Located here.
The North Face
The North Face offers outerwear, mid layers, goggles, helmets and footwear. It is one of the better places in Hakuba for warm snow boots and well made accessories. A spacious upstairs cafe with good coffee adds a welcome break to a shopping day. Located here.
Snow Peak Land Station
Snow Peak Land Station is an architectural highlight designed by Kengo Kuma with mountain views throughout the building. Outdoor equipment and lifestyle goods are available, and the information centre sells Hakuba merchandise. A restaurant and Hakuba’s only Starbucks sit under the same roof. Definitely one of the most visually striking shops in Hakuba. Located here.
Montbell
Montbell inside the Happo Bus Terminal is packed with jackets, pants, base layers and travel-friendly winter items. The Japanese brand is known for quality and comfort without unnecessary fuss. A reliable stop when you need additional warmth or technical clothing. Located here.
Koujitsu Sanso Hakuba
Koujitsu Sanso Hakuba is a large outdoor apparel store with a wide range of brands. Thermals, helmets, gloves and snowshoes are organised for easy browsing. The small bouldering wall adds a bit of fun to the visit. Located here.
Souvenirs, Crafts and Local Shops in Hakuba
Gaku Glass
Gaku Glass features handmade glass pieces created here in Hakuba. Winter workshops give visitors the opportunity to make their own item. It is a great spot for unique gifts and keepsakes. Located here.
Souvenir Shop Shirabaka
Souvenir Shop Shirabaka beside Hakuba Station sells snacks, souvenirs and regional treats. It is a classic souvenir store to pick up gifts and local specialties before travelling home. Seasonal products help showcase the area’s produce. This is a very classic souvenir shop in Hakuba. Located here.
Fujiya
Fujiya is located next to Shirakaba Souvenir store and has a great shop as well as hot meals. Souvenirs fill the ground floor, while a casual diner upstairs serves comfort food. A nice option if you want to shop and eat without changing locations. Located here.
Kokemomo
Kokemomo in Happo stocks a large collection of Japanese and international craft beer. Staff happily offer suggestions based on what you enjoy. A great spot to pick up something different to enjoy after skiing. Located here.
Hakuba Michi no Eki
Hakuba Michi no Eki near Goryu is a convenient stop for local produce, souvenirs and everyday essentials. The restaurant serves classic Japanese dishes at good value. A takeaway coffee kiosk outside keeps the energy up for afternoon exploring. Located here.
Hakuba has you covered for reliable gear, essential layers and souvenirs worth packing in the suitcase. Browsing a few shops in Hakuba between mountain sessions is part of the fun of being here. If you want help planning a trip that balances skiing and exploring Hakuba’s villages, our team is here to assist and provide a quote on a Hakuba trip.