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Rhythm Japan Opening New Flagship Store in Furano

By Alister Buckingham|26 September 2025

Exciting news for Furano: Rhythm Japan is bringing a brand-new flagship store to the resort this December.

Spanning an impressive 1,194 square metres, the store will match the scale of Rhythm’s iconic Niseko flagship in Hirafu. Visitors can look forward to premium ski and snowboard rentals, retail, and workshops, all supported by expert fitting services designed to maximise every run in Furano’s famous powder snow.

Rhythm Furano store

This opening marks a major upgrade from the smaller existing Rhythm outlet in town, reflecting Furano’s rapid growth and rising international profile. Guests can already pre-book rentals for the 2025/26 season, ensuring first access to the newest gear on arrival.

The flagship will also be a year-round destination. In summer, it will feature mountain bike rentals and retail, plus a dedicated skate space with an indoor mini ramp. A café and community hub will add even more vibrancy, making Rhythm Furano a place to gather as well as gear up.

Rhythm Furano store

Furano is fast earning a reputation as one of Japan’s most exciting ski destinations, combining deep powder, a long season, and authentic local charm. Together with a growing range of Furano accommodation options available through Japan Ski Experience, the arrival of Rhythm Japan’s new flagship store makes the resort an even more complete base for skiers, snowboarders, and outdoor enthusiasts alike.

Written by

Alister Buckingham

Marketing Manager

Based in Niseko since 2009, Alister is a marketing expert with extensive knowledge of the industry and a strategic approach shaped by years of experience and a Masters Degree in Marketing. Alister is also an award winning photographer with a passion for snowboarding.

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