Sarah Mulholland

Hakuba Area Manager

Having spent 21 winters skiing in Hakuba, Sarah is passionate about deep powder and Japanese culture. With vast local knowledge and experience of Hakuba accommodation, Sarah joined JSE in 2012 and manages Hakuba accommodation bookings.

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Articles by Sarah Mulholland

Hakuba Shopping Guide

Hakuba Shopping Guide: Best Shops in Hakuba Hakuba has a great range of shops for ski and snowboard...

Hakuba Heli-Skiing at Norikura

Hakuba Heli-Skiing at Norikura Hakuba heli-skiing operates from the Norikura Onsen area at the northern end of Hakuba...

Uber is Coming to Hakuba

Monkey Park & Zenkoji Temple Tour

The Jigokudani Monkey Park is a fantastic place to visit during the winter months when the monkeys use...

Snow Peak Land Station: Retail, Restaurant & Coffee in Hakuba

Snow Peak Land Station Hakuba Hakuba Ski Resort has had some spectacular attractions open up in...

Hakuba Iwatake Announces New Gondola for December 2024

Hakuba Iwatake New Gondola Hakuba Iwatake is not letting anything set it back. After the stunning Hakuba Mountain...

Iwatake’s Hakuba Mountain Harbour is not to be Missed

Hakuba Mountain Harbour Hakuba Mountain Harbour opened in Iwatake ski resort in Hakuba Valley in October...

Sunrise Skiing In The Hakuba Valley

You might have heard about the famous night skiing at ski resorts in Japan, but what about sunrise...

Hakuba Valley Night Skiing

Night Skiing in Hakuba When you think of night skiing in Japan, Niseko (which offers the most extensive...

Hakuba Valley Backcountry Guide

Boasting 10 ski resorts, the famous Hakuba Valley ski destination in Japan offers endless terrain to explore. You’ll...