Alister Buckingham

Marketing Manager

Based in Niseko since 2009, Alister is a marketing expert with extensive knowledge of the industry and a strategic approach shaped by years of experience and a Masters Degree in Marketing. Alister is also an award winning photographer with a passion for snowboarding.

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How to Use an Onsen

Soaking in an onsen is one of Japan’s most serene and culturally immersive experiences. To enjoy it fully...

Record Snowfall in Hakuba

Biggest Snowfall Since Records Began The 2024-25 winter season saw Hakuba receive its biggest snowfall since… well, ever!...

Record Season Wraps up In Japan

Season Wrap-Up at Japan’s Best Resorts Japan’s 2024–25 winter season has officially wrapped up with record-breaking snowfall in...

La Niña, El Niño & What that Means for Snow in Japan

Seasonal forecasts for Japan regularly warn of a warmer, drier winter when an El Niño is declared and...

Supermarket shelves stocked with various Japanese snack foods.

Hakuba Supermarket Guide

Hakuba Supermarket Guide: Where to Buy Groceries in Hakuba There are three main supermarkets in Hakuba: The Big...

Why Does it Snow So Much in Japan Anyway?

Japan receives some of the heaviest and most reliable snowfall in the world. The reason is a powerful...